30% discount on all designs

Early buyers discount during the first 10 days (until April 4th). Presale ends April 18th.

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Shop our collections

Units sold so far

  • Carta Line

  • Diari Line

  • Niu Line

  • Soca Line

  • Teula Line

Limited Editions available!

Thank you!

At SURU, we’ve always focused on B2B, building a network of professionals who integrate our products into projects where sustainability and great design go hand in hand. We believe architects and interior designers are ideal partners to promote our locally made furniture and lighting—modular, repairable, recyclable, and free from toxic adhesives, varnishes, and paints. Our designs are not only sustainable but also carefully crafted, comfortable, and durable, blending aesthetics with functionality, so they are perfect for hospitality design.

However, this B2B focus has made it difficult for individuals to access our products for their homes. We want to change that. We’re expanding our catalog with smaller, more affordable items for physical stores and online sales. At the same time, we’re launching pre-sale campaigns to offer exclusive conditions—including the same discounts we provide to professionals.

Starting next week, we’ll collect orders for 30 days. Once the campaign ends, production begins, and 12 weeks later, products will be ready for home delivery or pickup at our Raval office. This model lowers costs while maintaining high quality and fair processes for everyone.

We know today’s consumer culture expects immediacy—even in furniture, traditionally made to order. But brands like Asphalte in fashion and Fairphone in tech have shown that producing only what’s sold and delivering later makes sense. It reduces early-stage risks, minimizes waste, and prevents unnecessary production.

This campaign also benefits our supplier network, mostly local to Barcelona, with fair working conditions and a high percentage of women-led businesses. It’s an exciting step toward bringing SURU and our collaborators to key European markets where sustainability is essential. And, of course, we’re thrilled to see local customers placing their trust in our project.

We invite you to join this movement. By participating in our pre-sale, you’ll support sustainable, high-quality furniture at a more affordable pricing. And if you’d like to help even more, spreading the word makes a huge difference, so please share this message .

Every voice counts in making this a reality. Thank you for being part of SURU.

Àlex Jiménez
SURU founder.

General Presale Conditions

Prices
Unitary prices, taxes are included.

Orders
Shipment is free for orders totalling more than 250,00€. Products purchased with the presale discount will be delivered in 12 weeks. For normal delivery, purchase without discount code.

Delivery
Orders can be shipped or picked up in our store in el Raval, Barcelona. Orders will be ready for shipment after 12 weeks.

Payment terms
Pre-payment in full required for all presale orders.

Warranty
SURU warrants its products for five (5) years against any defects in material or workmanship. We have spare parts for all the pieces and components of the products.

Claims and returns
Any anomaly caused by transportation which is noted in the product or packaging must be recorded on the delivery note, and SURU informed therefore within 24 hours. No compensation can otherwise be paid for any possible defects.

Returns won’t be accepted without authorisation by our quality department, nor any complaints made later than seven days after receipt of goods. We would ask that you refrain from using the product after making a complaint.

Goods which have been agreed to be returned should be sent in their original package or protected to assure they will not suffer any damages during the transport.

Risks
Production of each product will kickstart if the minimum required quantities are met. If not enough are sold, we will refund the money immediately of the unprocessed orders.