About us
Born in the heart of Barcelona, SURU embodies the city's spirit of innovation and creativity. Our journey began with a dream to redefine the furniture and lighting industry, combining local craftsmanship with a global vision for sustainable living.
Our collections embody circular innovation, combining recycled and biodegradable materials with modular designs, catering to a lifestyle that values both aesthetics and environmental responsibility.
At SURU, sustainability is not an afterthought—it's our guiding principle. From VOC-free materials to recycled fabrics, every decision reflects radically our commitment to the care of the planet and future generations.
SURU is more than a brand; it's a movement towards responsible design and consumption. We're not just creating products; we're shaping a future where design, sustainability, and community converge.
We believe in the power of collaboration. SURU acts as a bridge between artisans, designers, architects, and environmental experts, fostering a community that thrives on shared knowledge and sustainable practices.
Our commitments
Circularity
Driven by the goal to minimize waste and maximize resource efficiency, our approach to circularity involves using recyclable and biodegradable materials, designing for longevity and repairability, and ensuring that every product has a sustainable life cycle.
Transparency
We believe our customers have the right to know everything about our products. By openly sharing our supply chain and manufacturing details, we invite our customers to join us in our journey of ethical and sustainable practices, ensuring they can make informed choices aligned with their values.
Consciuosness
Each product is designed with the utmost attention to its environmental footprint, from choosing low-impact materials to implementing energy-efficient production methods. Our design philosophy is about creating inspiring, functional pieces that harmonize with the environment.
Responsibility
We strive to ensure fair pricing for our customers while upholding equitable pay and working conditions for our artisans and workers. Our goal is to create a value chain that benefits everyone involved, contributing to a healthier, more equitable economy.
Collaboration
We engage with local artisans, environmental experts, and designers to create not just products, but also relationships and networks. These collaborations are built on shared values of sustainability and innovation, fostering a community that supports and uplifts each other in our collective pursuit of a better world.
