About SURU

SURU represents a radically new approach in the design of furniture and lighting, marking a milestone in the industry with the combination of advanced materials and artisanal production, always guided by the goal of minimizing the environmental impact of our products throughout their entire life cycle.


Each collection, crafted with low-impact materials such as clay, cellulose, and wood without added VOCs, is the result of close collaboration with artisans, designers, architects, and environmental experts, focusing on circularity and local production.


SURU is more than a brand; it’s a movement towards responsible design and consumption. We’re not just creating products; we’re shaping a future where design, sustainability, and community converge.


We believe in the power of collaboration. SURU acts as a bridge between artisans, designers, architects, and environmental experts, fostering a community that thrives on shared knowledge and sustainable practices.

Rooted in Barcelona’s rich cultural heritage.

Born in the heart of Barcelona, SURU embodies the city’s spirit of innovation and creativity. Our journey began with a dream to redefine the furniture and lighting industry, combining local craftsmanship with a global vision for sustainable living.


Our products are the result of collaboration between local artisans and innovative designers. These pieces not only cater to aesthetics and functionality but also incorporate repairability and modularity, ensuring a prolonged lifespan and reducing waste generation.